Calculate Customer Lifetime Value (LTV), CAC Payback Period, and LTV:CAC health ratio.
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Input monthly average revenue per user and monthly churn percentage.
Specify gross margin percentage and customer acquisition cost.
Inspect LTV, LTV:CAC ratio, and CAC payback duration in months.
A healthy SaaS benchmark is 3x to 5x. Below 1x loses money, while above 5x suggests under-investing in acquisition.
Best-in-class B2B SaaS companies target a CAC payback period of less than 12 months.
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